Ford had different alternatives to accomplice with energy unit suppliers on the Formulation 1 grid earlier than electing to accomplice with Purple Bull Powertrains.
Shortly after the partnership announcement the FIA confirmed the six energy unit suppliers for 2026, with Honda included on the listing.
However in accordance with International Director of Ford, Mark Rushbrook, the corporate assessed that it will be greatest to go along with Purple Bull as they don’t seem to be a direct competitor within the automobile market.
“It undoubtedly is correct to accomplice with anyone like Purple Bull Powertrains, as a result of they don’t seem to be our rival auto producer,” he instructed media, together with RacingNews365.com.
“It will not have felt proper, or applicable, to accomplice with one other auto producer collectively on the ability unit.
“There definitely have been some alternatives to do this, however that wasn’t the precise means for us.”
Ford companions strategically with proper groups to win races
Whereas the corporate will now be competing in three premier FIA World Championships from 2026, alongside their commitments to NASCAR, IMSA, Dakar and the Baja 1000.
However whereas Rushbrook mentioned the model doesn’t have a “bottomless” pit for spending cash, he defined that the corporate strategically companions with the precise groups to win races.
He added: “It is undoubtedly not bottomless, I can attest to that. We do go racing however in a accountable means I imagine in all of the completely different sequence that we race in.”
“We do not have limitless price range, as a lot as racing generally desires you to go that means. However we go in strategically with the precise companions to win races, however but additionally with with a accountable price range.
“I believe this case could be very particular when it comes to what the chance is and what the true profit is to the advertising and marketing group from our firm, to have the ability to leverage motorsports in a means that we’ve not for a very long time.”
- Ford had different partnership alternatives earlier than Purple Bull deal
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