The Charlotte Hornets have introduced they’re launching a jersey patch sponsorship take care of YouTube sensation MrBeast. MrBeast, whose actual identify is Jimmy Donaldson, may have his Feastables brand seem on all the Hornets uniforms for the 2023-24 season.
This marks the primary time in league historical past an NBA franchise is partnering with a social media influencer in a sponsorship deal. On account of the brand new deal, the Feastables brand may also seem on the uniforms of the workforce’s G League affiliate Greensboro Swarm.
“We’re thrilled to welcome Feastables and North Carolina native MrBeast into our Hornets household,” Hornets Sports activities & Leisure president and vice chairman Fred Whitfield said in a press release. “We’re excited to have this chance to introduce MrBeast’s followers to the Hornets and the Feastables model to NBA followers all over the world by way of our jersey patch. We’re assured this revolutionary, new partnership will probably be considerably helpful for everybody concerned.”
Feastables, which manufactures chocolate stars, may also have its brand on all media backdrops for the Hornets press conferences. As well as, the corporate and the Hornets will collaborate on social media content material.
Donaldson, who’s initially from Greenville, North Carolina, is assumed to have essentially the most subscriptions of any content material creator on YouTube, TikTok, X (previously Twitter) and Instagram with over 350 million followers.
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- Hornets, YouTube sensation MrBeast launch historic jersey patch sponsorship deal
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